Lauri Heffron

As Vice President of Ancillary Income, Lauri leads the strategy, development, and execution of revenue-generating initiatives that enhance both asset performance and the resident experience across the portfolio. With over 30 years of multifamily operations, revenue optimization, and cross-functional leadership, she focuses on identifying innovative income streams while ensuring alignment with operations efficiency and resident satisfaction. Lauri brings a hands-on, solutions-oriented leadership style and a deep understanding of onsite operations, allowing her to bridge strategy and execution effectively. Her passion for continuous improvement and collaboration has resulted in measurable revenue increases, improved portfolio consistency, and enhanced value for both residents and ownership.